FLORIDA BUILDING
COMMISSION
GREEN BUILDING
FORUM REPORT
January 16, 2008
OVERVIEW
The
Green Building Workgroup is working with FSEC to develop recommendations for a
model efficiency ordinance for residential development. FSEC is providing
additional research and support by identifying and soliciting input from local
governments and other organizations with current and developing initiatives for
energy conservation, green building and sustainable development, including but
not limited to, energy and water conservation and hurricane resistant buildings
and communities.
The
Green Building Workgroup is working with FSEC to develop recommendations for developing
and implementing a public awareness campaign that promotes energy efficiency
and the benefits of building green and implement the components deemed feasible
within the funds available through this contract. The public awareness campaign
includes website, trade show, print media and television strategies. FSEC is
providing additional research and support by identifying strategies for using
print advertising, press releases, and television advertising to promote
voluntary utilization of energy efficiency and green building practices and to
present recommendations to the Commission at the January 2008 meeting for
approval. The campaign is focusing on the benefits of promoting energy
efficiency to the purchasers of new homes, the various green building ratings
and labels available, and the promotion of various energy-efficient products
through existing trade shows.
Rick
Dixon and Jim Richmond.
Meeting Facilitation
The
meeting was facilitated by Jeff Blair and Hal Beardall from the Florida
Conflict Resolution Consortium at Florida
State University.
Information at: http://consensus.fsu.edu/
Project Webpage
Information
on the project, including agenda packets, meeting reports, and related
documents may be found in downloadable formats at the project webpage below:
http://consensus.fsu.edu/FBC/GBW.html
Meeting
Objectives
The facilitators reviewed the following
objectives with the workgroup members:
ü
To Approve Regular Procedural Topics (Agenda and
Meeting Report)
ü
To Review Compiled Written Public Comments
ü
To Review, Discuss and Adopt Recommendations
Regarding a Model Efficiency Ordinance for Residential Development
ü
To Review, Discuss and Adopt Recommendations
Regarding a Public Awareness Campaign that Promotes Energy Efficiency and the
Benefits of Building Green
ü
To Consider Public Comment
ü
To Adopt Package of Recommendations for
Submittal to Commission
Development of Issues and Options for Model Ordinance –
Acceptability Ranking Exercise
A
list of key topical options for possible inclusion in a model ordinance were
offered through public comment during the October 1, 2007 Green Building Forum
in Tampa. At the October 31 meeting workgroup members were asked to propose any
additional option(s) they would like the Workgroup to evaluate and to develop
and rank the initial acceptability of options.
At this meeting members were offered the opportunity to discuss and
revise any of the issue and options statements further.
After
noting that all but one of the statements received the 75% level of support to
be considered consensus draft recommendations (the lone exception received 72%
support), the members chose to redirect and utilize their time to review the
initial draft model ordinance and public awareness workplan.
Review
and Discussion of the Draft Model Ordinance
At the November meeting, Rob Vieira with the
Florida Solar Energy Center (FSEC) offered an overview and reviewed the
components of the initial draft model ordinance for workgroup members to
review, discuss and refine. He said the
staff reviewed and relied on several different examples from various cities and
counties while using the ordinance from Gainesville as a template.
The workgroup members discussed and suggested
revisions to the drafts, taking each section of the draft up one. The FSEC staff revised the initial drafts and
offered updated drafts for workgroup members to review several weeks prior to
the meeting on January 16, 2008
Below is the revised draft model ordinance
with the relevant discussion from January 16 following each section. Member discussion is capture in bullets
following each relevant section. Notes
for clarification and actions taken by the workgroup are included within the
member discussions in italics and/or in bold..
Sample
Green Building Ordinance - Draft for Jan. 16 Meeting
The
draft document is a template for a green building ordinance for a Florida city
or County to complete, edit and adopt. This draft was created by the Florida
Solar Energy Center under a contract with the Florida Department of Community
Affairs. It borrows extensively on ordinances passed by other communities and
attempts to create an extensive list of measures that local governments may
adopt for their in-house and community programs.
Embedded
in the draft document is annotated language in italics that is intended to
provide the rationale for the specified provisions, alternative language
options, and examples from community ordinances that have implemented similar
provisions. Therefore, the language in italics is not necessarily intended to
be taken in its entirety as language that would be adopted if the ordinance
were enacted.
(Draft – with noted
revisions and member comments from Jan. 16)
ORDINANCE NO. ___________
BE IT ENACTED BY THE PEOPLE OF THE ______ OF _________:
PREAMBLE.
We, the people of the
_______ of ________, consistent with our goals to:
Usually a green building program is part of an
overall sustainability or resource efficiency effort, so state that here.
Potential phrases that may fit some jurisdictions:
(1) Promote a sustainable future that meets
today’s needs of a stable, diverse and equitable economy without compromising
the ability of future generations to meet their needs by –
a) Protecting the quality of the air, water, land and
other natural resources
b) Conserving native vegetation, fish, wildlife habitat
and other ecosystems
c) Minimizing human impacts on local and worldwide
ecosystems
d) Reducing green house gas emissions
(2)
Become a leader in setting policies and practicing service delivery innovations
that promote environmental sustainability.
(3)
Create a sustainable jurisdiction by delivering renewable energy and energy
efficiency projects, alternatively-fueled vehicles, developing green buildings
and water-thrifty landscapes, resource education, and utilizing recycling and
environmentally sound solid waste services.
(4) Establish a green building
program to:
(a)
Improve the economic and environmental health of the jurisdiction through
measurable objectives
(b)
Track and analyze key indices to measure performance
(c) Commit the jurisdiction to achieve green
designations
(d) Provide incentives for voluntary compliance
(e)
Provide green building educational opportunities for the community
(5)
Execute a green building program to measurably reduce
(a) CO2 emissions by ___ %,
(b) NOx emissions by ___%,
(c) Energy consumption per capita by ___%,
(d) Water consumption per capita by ___%.
Member Comments, 1/16:
- Move preamble to or
incorporate into section 2 “Purpose and Intent”
- Support? Yes 8, (1 abstained)
- Start with “promote a
sustainable …” then continue
- Remove paragraph five of
“preamble” above entirely?
- Suggest we change it to make
it part of larger strategy “execute green building program to help local
govt. meet its overall goals of reducing emissions, reducing energy needs,
water consumption, etc.
- Agree with goal of reducing
but do not want to set a specific goal on each item
- Leave it as is; it gives a local government a guide on
how to set goals
- Local government can add it
in but may need to leave in here with emphasis that this is a model that
jurisdictions can tailor to their needs
- Use the language in the
draft then offer the items above as guides for how jurisdictions could
choose to measure specific items-
“which could be measured as” (then list a-d in 5 above)
- Support? Unanimous
-
Findings Definitions.
The
following words, terms and phrases, when
used in this chapter, shall have the meanings ascribed to them in this section,
except where the context clearly indicates a different meaning.
jurisdiction means the ______ of ______, Florida.
commission means the _____ Commission of the ______,
Florida.
Member
Comments, 1/16:
- Change findings to
definitions
- Support? Yes 9 to 0
(1)
ASHRAE: acronym for the American Society of Heating,
Refrigeration and Air Conditioning Engineers.
(2)
ASHRAE
90.1 Appendix G: the Standard developed by the American
Society of Heating, Refrigerating and Air Conditioning Engineers (ASHRAE) to
provide specific guidance on the rules and procedures used to simulate building
energy use when the objective is to substantially exceed the requirements of
ASHRAE Standard 90.1-2004, “Energy Standard for Buildings Except Low-Rise
Residential Structures.”
(3)
Conserve Florida: name of a statewide water conservation effort by water
management districts and Florida DEP to develop and implement an accountable
and measurable program to allow public water supply utilities to tailor
cost-effective conservation programs to reflect their individual circumstances
to achieve greater water use efficiency.
(4)
Construction: any project associated with the creation,
development, or erection of any building eligible for the program.
(5)
Current: the standard in place at the time a program participant submits
a project application form with the jurisdiction:
(6)
FGBC: acronym for the Florida Green Building Coalition, Inc., a
Florida 501(c) 3 not-for-profit corporation whose mission is to establish
and maintain a Florida system of statewide green building standards and third
party certification programs create a statewide green building program
with environmental and economic benefits.
Member
Comments, 1/16:
·
Support changes
indicated by strikethrough/underlines? Unanimous
(7) FGBC Local Government designation:
A designation given by FGBC to a City or County that achieves the requirement
of their local government rating system that examines environmental best
practices for all local government functions. Levels of platinum, gold, silver
and certified can be achieved. (As of
the end of 2007, one county (Pinellas) and three cities (St. Petersburg,
Tallahassee and Dunedin) achieved the designation.)
Member
Comments, 1/16:
·
Support striking
language in italics? Unanimous
(New) Federal tax
credit for energy efficient homes:
refers to the tax credit recognized by the United States Internal
Revenue Service for the construction of a home. That is 50% more energy
efficient than the 2004 Supplement to the 2003 International Energy
Conservation Code.
Member
Comments, 1/16:
·
Affects the duration of how long this model is good
for. The federal tax credit can be
changed and are scheduled to expire at the end of the year. I would rather see a less specific
definition. It is a fine concept but we
need to put in more general language
·
Simply strike the last line.
·
Unanimous
support
(New) Federal tax
credit for solar energy systems: refers
to the tax credit recognized by the United States Internal Revenue Service for
the installation of qualified residential solar water heating or photovoltaic
systems.
Member
Comments, 1/16:
·
Support including? Unanimous
(8)
Florida Friendly Landscaping: Nine principles to guide Florida Yard and
Neighborhood programs. The nine principles are to locate the right plant in the
right place, water efficiently, fertilize appropriately, mulch, attract
wildlife, manage pests responsibly, recycle, reduce stormwater runoff and
protect the waterfront.
(9)
Florida Green Lodging: A program by the Florida Department of
Environmental Protection to designate lodging establishments as “green” for
following environmentally sensitive operating procedures.
(10)
Florida Solar Energy Center (FSEC): As the state of Florida’s energy
research institute, FSEC conducts research in Building Science, Photovoltaics,
Solar Thermal, Hydrogen and Alternative Fuels, Fuel Cells
and other advanced energy technologies.
(New) Florida Solar Energy System Incentives
Program: A program of state law
providing for rebates for the installation of qualified solar energy systems,
codified at section 377.806, Florida Statutes.
Member
Comments, 1/16:
·
Support including? Unanimous
(11)
Florida Water Star Program: A third party certification program
offered by water management districts to encourage water efficiency in
household appliances, plumbing fixtures, irrigation systems and landscapes.
·
Add third party
certification
·
Support?
Unanimous
·
(12) Florida Yard and Neighborhoods:
A University of Florida Extension
Service program that encourages homeowners and professionals to create and
maintain Florida-friendly landscapes that protect the natural environment for
future generations.
(13)
GBI: Acronym for the Green Building Initiative, a not-for-profit
organization whose mission is to accelerate the adoption of building practices
that result in energy-efficient, healthier and environmentally sustainable
buildings by promoting credible and practical green building approaches for
residential and commercial construction.
(14)
GHDS: acronym for the Green Home Designation Standard of the
Florida Green Building Coalition, Inc.
(15)
Green Building: A designation given to buildings achieving that
have achieved the requirements of the green building rating system defined
in this green building program.
Member
Comments, 1/16:
·
Minor
grammatical change (indicated with strikethrough/underline)
(16)
Green Building Program: The program outlined in this ordinance for
obtaining incentives for green buildings and developments.
(17)
Green Globes: the U.S. commercial/institutional building rating system
of the Green Building Initiative.
(18)
HERS® Index: the Home Energy Rating System Index used as part of
Florida’s Home Energy Rating system in which a home with a HERS
Index of 100 represents the energy use of the “American Standard Home” and an
Index of 0 (zero) indicates that the rated home uses no net purchased energy.
(19)
Independent or Independent of the jurisdiction: not employed by, or
acting as agents of, the jurisdiction.
(20) IBHS (Institute for Business and Home Safety)
is an insurance and reinsurance
organization whose mission is to reduce the social and economic effects of
natural disasters and other property losses by conducting research and
advocating improved construction, maintenance and preparation practices..
(21)
LEED: the Leadership in Energy and Environmental Design Rating System of
the U.S. Green Building Council.
(22)
NAHB: Acronym for the National Association of Home Builders, a
Washington-based trade association whose mission is to enhance the climate for
housing and the building industry.
(23)
Positively Green Project: a building project that generates more energy
on-site through renewable sources than it uses on an annual basis while providing for its water needs through
typical annual rainfall (water rating
tool may be forthcoming), and meets all of the requirements of this
jurisdiction’s green building program. To meet energy qualifications,
residential applicants must achieve a HERS index of 0 or less, and
non-residential must achieve 100% energy reduction from non-renewables using
procedures in ASHRAE 90.1 Appendix G. rating procedure.
(24)
Private: property not owned by the jurisdiction.
(25)
Program: the jurisdiction’s green building program.
(26)
Program Certification: the final designation awarded to a program
participant for satisfying all requirements associated with the program for a
particular project.
(27)
Program Participant: any person or entity seeking program certification
for a particular project.
(28)
Project: any construction associated with the creation,
development, or erection of any building eligible for the program.
(29)
Project Application Form: the form submitted to the jurisdiction indicating
that a program participant is interested in participating in the program for a
particular project.
(30)
Sub-program: means any area of construction covered by the program.
(31)
Sustainable Construction: the process of environmentally sensitive,
resource efficient site selection, preparation, design, construction, and
operation of buildings.
(32)
Unit: A residence permitted according to the Florida building
code.
Member Comments, 1/16:
·
Should
we note different types of housing such as low rise multi-unit or single
family?
·
Suggest
we do not elaborate and let the building code set the definition
·
Explain
why “unit” is being used and cite the building code for definition
·
Residence
permitted according to the building code
·
Support
citing the building code for definition? Unanimous
·
Should
we eliminate “unit” since it is only use one place
·
Leave
in as noted and supported above or put definition in at the point the term is
used
(33)
USGBC: acronym for the United States Green Building Council, a
non-profit organization whose mission is to transform the way buildings and
communities are designed, built and operated, enabling an environmentally and
socially responsible, healthy and prosperous environment that improves the
quality of life.
The editor may choose to replace all instances of
jurisdiction with the word “city” or “county.”
Member
Comments, 1/16:
- Strike the line in italics above
- Is there somewhere we put instructions?
- Could put in Section 1 below in the
blank space
- We should provide the model with
commentary explaining how sections should be included if they choose to
Should we separate the actual model and
the commentary? (below is the member discussion of this questions)
- I find it easier to read the footnote
in the same document rather than referring to separate documents, so I
prefer keeping them together
- Suggest we create separate model, then
support with separate commentary
- The goal is to provide a model for
uniformity thus create an ordinance that you could use uniformly around
the state by filling in the blanks
- To date the workgroup has said we need
four pages of definitions with the rest being suggestions. If we separate the model and the
commentary then it loses all its effectiveness
- As a policy maker at the local level, I
would like to see actual ordinance in black with commentary right there in
a different color ink that jumps out.
I suggest keeping both in the same packet and note “ordinance” is
in black
- Different colors does not work unless
everything is copied on color copier.
Separating the two is consistent with the building code. It also gives jurisdiction more
flexibility
- I like both ideas. To that end I suggest separating but put
in specific references in the model to specific part of commentary (i.e.,
“see section 3 of commentary for guidance”)
- As a local government commissioner
sitting there reading the document, I will get confused going back and
forth between two documents. From
experience, different colors works well with our commission
- Local governments can do that as needed
- Ordinance by itself without the
explanation readily available will create confusion and opportunity to
confuse intent. I prefer keeping
them together to assist commissions and avoid potential confusion
- Recognize different audiences
- Suggest leaving together, then offer
just the ordinance separately in the appendix
- Produce it both ways. The local government can produce it in
the way best for their “audience”
- Suggest calling the combined document
the “report” (model with commentary) and the appendix the “model ordinance”
- Again what we have is a template; call
it a model template. What we will
have left if we separate is not an ordinance but a template or tool for
local government to use
- Call it an annotated model ordinance
with commentary and include the striped down model as an appendix
- Support the report with commentary and
include stripped down ordinance (the model ordinance without commentary)
as an appendix? Unanimous
Sec. 1.0. TITLE.
The provisions of Section
1.0 through Section 15 inclusive shall be known as the City or County
of ______ “green building ordinance.” (Ord. xxxxx § x, Date)
Sec. 2.0. PURPOSE AND INTENT.
The purpose is to establish
goals, programs and procedures that will help the jurisdiction become a more
sustainable community. This program shall establish new environmental goals for
the jurisdiction, define a certification-based “green building” program with
incentives, and define new measurement parameters and reporting criteria to
track the jurisdiction’s performance towards its environmental goals. This
program will promote economic and environmental health in the jurisdiction,
through the design, construction, operations and deconstruction of its own
facilities and provide leadership to both the private and public sectors in the
arena of green building practices including resource efficiency and disaster
mitigation.
The Purpose and
Intent section increases the legal defensibility of the ordinance by
substantiating that the regulations of the ordinance are a warranted exercise
of the police power of governments for the protection of the public heath,
safety and welfare. Specific purposes and intent should be custom tailored to
the individual municipality with respect to its needs, resources, environmental
conditions, and reasons for adopting the ordinance.
Member
Comments, 1/16:
- Move preamble to or
incorporate into section 2 “Purpose and Intent” – see discussion above under “Preamble.”
- Is this to establish another certification
program?
- It is a new program for that city when it adopts
the model – defining it for that city or county
Sec 3.0.
GOVERNMENT LEADERSHIP.
To demonstrate the
jurisdiction’s commitment to a green building program, the jurisdiction shall
Member
Comments, 1/16:
- Change “shall” to “may”?
- Leave as shall here to indicate shall choose
from, then leave may below
The jurisdiction may choose to adopt one or more of a
number of leadership items:
(a) become and
maintain a Gold level FGBC Local Government designation
Member
Comments, 1/16:
·
Why
“gold level”?
·
Staff
trying to distinguish different levels
·
Strike
gold level? Support unanimous
·
What is
the difference between levels?
·
Based
on scoring system to establish levels.
Do all of them then at platinum?
·
Currently
there are four silver jurisdictions but currently none are at gold level. Let the locals determine their own level.
(b) Comply with
the green building programs established herein for all government buildings
(c)
Commit to the Architecture 2030 challenge for new
government owned buildings to achieve fossil fuel reduction standard of at
least:
60% in 2010
70% in 2015
80% in 2020
90% in 2025
Carbon-neutral in 2030 (using no fossil fuel GHG emitting energy to operate).
Member
Comments, 1/16:
·
Strike
“new” from (c) above
·
Definition
is included so add reference in commentary of Architecture 2030 – add source as
commentary “ a program of the …”
(d) Commit to
sign the U.S. Mayors Climate Protection Agreement (As endorsed by the 73rd
Annual U.S. Conference of Mayors meeting, Chicago, 2005):
(e) Track and
report the government’s monthly water and energy use (potentially this could be done on a public web site) and
(f) Publish an
annual report that outlines the jurisdiction’s energy and water use and
greenhouse gas emission performance for the prior year and outlines a plan to
reduce it for the coming year
Sec. 4.0.
DESIGNATION OF RESPONSIBILITY
FOR ADMINISTRATION AND IMPLEMENTATION.
The program shall be
administered by the jurisdiction’s _______ department, which shall be
responsible for:
Member
Comments, 1/16:
- Period after “department”?
- Looks more like ordinance style
language as presented here. Change
format?
- Still a choice
- Leave it here and make clear it is
commentary
The implementation of methods to fund, promote, apply
for incentives and resolve disputes of the program is left up to the jurisdiction
and should be accomplished in consultation with the jurisdiction’s legal counsel.
Possible ideas are:
(a) Funding the program through
annual funds budgeted and appropriated by the jurisdiction commission or funds
generated through resource conservation fees assessed through local water or
energy utility bills;
(b) Marketing the program to the
community by any reasonably effective means, including but not limited to press
releases, television advertising, or advertising in electronic or print mailers;
(c) Developing any appropriate or
necessary application procedures, including but not limited to, the program
application form;
(d) Writing
policies and procedures for staff implementation of the green building program
(e) Providing
the certifications for use in the program
(f) Providing an incentive award to
any program participant who has successfully satisfied the requirements
associated with that incentive; and
(g) Resolving disputes that may
arise from implementing the program.
Sec. 5.0.
GREEN BUILDING PROGRAM APPLICABILITY.
(a) For all
private projects, the program shall be voluntary.
(b) For any
new building owned and constructed by or on behalf of the jurisdiction-owned
construction projects the program is mandatory.
Add (c) for any
renovation of a government building owned by; the jurisdiction undergoing a
level III alteration, per FBC, shall comply with this program providing a
positive cost analysis can demonstrate 100% pay back with in ten years
Member Comments, 1/16:
- Revise
subsection (b), and add a new subsection (C)
- On (b), is
the change affected if it is “contracted out,” and not built directly by
the jurisdiction itself
- If just
jurisdiction owned, then must be brought up to compliance?
- Intended
only for new buildings
- Constructed
or purchased?
- I am
concerned about buildings constructed on behalf of the jurisdiction
- Include
“constructed on behalf of”
- In (c), need
to define the payback – 50%? 100%? Wiggle room if we do not add a number
- Commentary
would be useful to explain the intent
- Support
revisions to (b) and new (c) as indicated by strikethrough/underlines? Unanimous
Sec.
6.0. GREEN BUILDING COVERAGE.
The program shall be
comprised of the following sub-programs:
(a) New
residential construction;
(b) Residential
retrofitting/remodeling;
(c) New commercial/non-residential construction,
(d) Existing
Commercial/non-residential construction
(e) Land developments
Ideally the locality has a program for each of the
types listed. As a starting point, a jurisdiction may choose to just implement
some of the above choices.
Member Comments, 1/16:
- Maintain
residential part in the stripped down part in the ordinance in the
appendix, with the rest listed in the report that includes the model with
commentary
- Definition
of “unit” means residential
- Leave
just A? Need B through E too
- What
is commercial/non-residential?
Sec. 7.0.
GREEN BUILDING STANDARDS.
In concert with the
Florida Building Code’s minimum standards, tThe
program shall be administered using standards developed by the Florida Green
Building Coalition, the U.S. Green Building Council for certification of all
other building certifications, the Green Building Initiative, or the National
Association of Home Builders. These standards shall apply to each sub-program as
follows.
Member
Comments, 1/16:
- Add clause to front of first sentence
- Green building initiative? Have
certifiers? (Yes, commonly referred to as Green Globes)
- Support adding underlined clause? Unanimous
(a) New
residential permitted projects: For any program participant seeking
program certification for new residential construction, the program participant
must New residential projects shall satisfy all of the requirements
associated with either ( Support? Unanimous)
i)
the current Green Home Designation Standard of the FGBC,
ii)
the current USGBC LEED for Homes® program,
iii)
the current National Association of Home Builders National Green Home program,
or
iv)
the GBI new home designation,
including but not limited
to, any monetary or certification requirements.
(b)
Remodeling of existing homes: The participant must shall (make
consistent through rest) meet requirements of remodeling certification for
either
i)
the current Green Home Designation Standard of the FGBC,
ii)
the current LEED for Homes® program, or
iii)
the current NAHB National Green Home program, or
iv)
The GBI
including but not limited
to, any monetary or certification requirements. The home must meet the
requirements for “remodeling” or “existing home” of the designation.
I New
commercial or institutional buildings: The program participant must satisfy all
of the requirements associated with the
i)
the current Green Commercial Designation Standard of the FGBC,
ii) the current LEED for New Construction or derived
USGBC LEED rating system (e.g., LEED for
Schools, LEED for Health Care) program, or
iii)
the Green Globes environmental assessment system for new designs including but
not limited to any monetary or certification requirements.
(d) Existing commercial and
institutional buildings: The program
participant must satisfy all of the requirements associated with the
i)
the current Green Commercial Designation Standard of the FGBC,
ii)
the current LEED for existing buildings or derived USGBC LEED rating system (e.g., LEED for Schools, LEED
for Health Care) program, or
iii)
the Green Globes environmental assessment system for existing designs,
including but not limited to any monetary or certification requirements.
(e) Land Developments: The
participant must satisfy all of the requirements associated with the
i)
the current Green Development Designation Standard of the FGBC,
ii)
the current LEED for Neighborhoods and Developments rating system program, or
iii)
the NAHB development designation, including but not limited to any monetary or
certification requirements.
(f) Review. For the purpose
of this section of the program, a program participant shall be bound by the
standard designated for a particular sub-program unless the program participant
requests to be certified under a more current version of a designated standard
and the request is approved by the jurisdiction responsible for administering
the particular program.
(g) Green Practices
Supersede Conflicting Covenants and Deed Restrictions: Local developers and
homeowner association covenant and deed restrictions shall not limit the
adoption of practices encouraged to achieve credit under these green standards.
Member
Comments, 1/16:
- Can local ordinances supercede
homeowner association covenant?
- Needs to be a specific provision, but
can supercede deed restrictions (example, can not restrict based on
persons race)
- New developments cannot discriminate
against Florida friendly landscapes. But can it be retroactive?
- A super majority of homeowners in an
association is required to take a deed restriction out, but local govt.
can establish a rule for public policy reasons to supercede deed
restrictions. It is a public policy
question, though takings claims may appear
- We need to put some emphasis on this
issue to get the legislature to extend the solar energy/panels rule to
green building (extend it to all green building technologies). It would
give the section a stronger stance to withstand challenges
- In a statute, it would be safer to make
it prospective rather than retroactive
- It is a recommendation to the
legislature. They can decide how
best to fight the battle
Issue of which
standard applies?
- Are we asking jurisdictions to pick one
of the standards?
- If the goal is to reach a level, then
let jurisdictions choose how to get there
- Choice needs to be there for builders
and developers. Need to be clear
you can not mix and match, but must choose one
If only covering some of the programs in section 6,
select only those items (a) – (e)) here.
Sec. 8.0.
INCENTIVES.
The program shall include
incentives designed to encourage the use of the program.
Select incentives that are appropriate for the goals,
implementation, budget and legal requirements of your community.
(a) All sub-programs. For any voluntary program participant
seeking a program certification, the jurisdiction's general government shall
provide the following fast-track permitting incentives (following example based
on Sarasota County Resolution 2006-174):
- Site and Development plans for a
proposed “Green Development” shall be processed in
ten (10) ___
working days. All such applications shall be accompanied by the
appropriate green building program application form.
- Building permit applications for
residential green buildings shall be processed within
three (3) ___
working days. All such applications
shall be accompanied by the appropriate green building program application
form.
- Building permit applications for
commercial green buildings shall be processed in
five (5) fifteen
(15) ___ working days. All such applications shall be accompanied
by the appropriate green building program application form.
Member
Comments, 1/16:
- Strike specific number of days and put
in blanks to let jurisdictions put in appropriate number of days?
- Support? Unanimous
(b). For all projects other than one
and two-family residential projects, there shall be a reduced development plan
review fee, which shall equal 80 __ percent of the fee required for a
non-program participant.
Member
Comments, 1/16:
- Same thing regarding numbers in
subsections b, d, etc. Anyplace
specific numbers appear throughout, insert blanks.
- Support? Unanimous
(c). Reduced permitting fee (the City of
Gainesville first instituted a 50% fee reduction with Ord. No. 001835, § 1, 10-14-02), which
shall equal 50 percent of the fee required for a non-program participants, for
projects that meet all of the requirements of the program and reduce energy and
water consumption by 50% and meet
the minimum requirements of the Institute for Business and Home Safety. Reductions in energy shall be calculated
using the HERS® Index for residences and the ASHRAE 90.1 Appendix G rating
procedure for commercial buildings. Water use shall be calculated in accordance
with jurisdiction requirements.
Member
Comments, 1/16:
- Can not legally provide reduction of building fees. If you give a discount then others will
have to pay the difference
- Strike all of (c)?
- Still doing the same amount of work, still need the fee to do the
work
- Keep portion from “which shall…” on?
- Is this more generic than just the building permit fee?
- Reduce development review but leave in bold that fees are exempt
- That is covered elsewhere, the fee here is the building fee
- Support striking all of (c)? Unanimous
(d). Shall refund an organization’s registration fees
on projects deemed “Positively Green Projects.”
(e). Shall provide 25% increase in density for
projects that meet the requirements of the green land development designation
and permanently preserve 20% of land that would otherwise be deemed buildable
under current codes and laws.
(f). Shall provide $100 annual rebates for businesses
operating in a building certified as green under this program.
Member
Comments, 1/16:
- How and when would you do this?
- Local government would give a rebate
every year? From what pot of money? Tenant in a green building gets $100
each year for being there?
- Has this been used anywhere?
- Need to add purpose in commentary – to
explain and clarify the purpose and intent of this section
(New)
Shall provide for waiver or mitigation of a 15% discount on local
impact fees for builders or developers or home buyer of homes that
qualify for and implement (clarify in commentary regarding certification) this
program as described in Section 7 and one of the following: 1) federal tax
credit for energy efficient homes, 2) the federal tax credit for solar energy
systems, or 3) the rebate for solar photovoltaic or thermal systems under the
Florida Solar Energy System Incentives Program.
Member
Comments, 1/16:
- Adds additional incentive
- Define impact fee? Any or all?
- May run into problems since impact fees
must be tied to impacts. You may
get a proportional discount for reduced impact on infrastructure but not
broad across the board reduction
- Homebuyers pay the fee not the builder
- Who gets the rebate? Builders pay the
fee but put the fee into the cost
- Describe issue in commentary; describe
a rational nexus
- Want incentives to tie back to section
7 standards. This creates new
standards that may muddy the waters. Same for (g) below. Recommend
striking altogether since it does not tie back to standards in section
7. If built to LEEDs then would
qualify.
- Dump reference to federal tax and tie
back to standards, then drop additions above to federal tax codes
- Leave federal tax
- Disagree with but it is a choice – you
qualify for program not actually do it to get reduction
- Support new provisions with indicated
strikethroughs? Consensus: 9-Yes
and 1-No
(g). Shall provide $100 annual rebates for businesses
supplying 10% or more of their annual energy needs through on-site solar
energy.
(h) Marketing for all sub-programs. For any program
participant seeking program certification for new residential construction,
residential retrofitting/remodeling, new commercial/non-municipal construction,
or new jurisdiction owned civic or office construction projects, the
jurisdiction's general government shall provide the following marketing
incentives, including but not limited to:
- Provide
an outdoor sign that the builder may use to promote a project being designated
under this program;
- The
inclusion of program participants on a webpage dedicated to the program;
- The
creation of promotional packages such as a program logo for a program
participant's advertisements or brochures;
- Press
releases; and
- Information
about available financial programs, including but not limited to, those
associated with Fannie Mae/Freddie Mac.
- Provision
of website links to local sustainable businesses and green building
materials.
- Cooperation
with local banking, Realtors, and insurance companies to make green
building more affordable
(i) Green building award. For the purpose of publicly
recognizing outstanding commitment to "green building," the program
shall provide for an award called the "green building award" to be
awarded annually by the jurisdiction's general government to one program
participant in each sub-program.
(j) Special green contribution award. The jurisdiction
shall annually provide a special recognition award to those contractors that
donate significant reusable building materials to non-profit local building
organizations.
Sec. 9.0.
CERTIFICATION.
The program shall be subject
to certification by a qualified third party who has been trained and certified
as a green building certifier. For the purpose of this section of the program,
"third party" means any person or entity authorized according to the
requirements of the standard in section 8.0.7.0 for a particular
project.
Sec. 10.0.
EDUCATION AND TRAINING.
(a) The building
inspection department jurisdiction in conjunction with FSEC, FGBC,
Green Globes, NAHB or USGBC shall conduct at least one training workshop per
year for the purpose of educating potential or current program participants
about the program.
Member
Comments, 1/16:
- Change “building inspection department”
to “jurisdiction” here and in the rest of document
- Support? Unanimous
It is recommended that the
jurisdiction’s website include information about the program, frequently asked
questions and answers, and guidance for participation.
(b) The jurisdiction shall attempt to make available a meeting space at
a government facility when available for green building programs offered by
organizations that are of a general nature (not product specific).
Organizations shall contact the facilities staff to make arrangements.
(c)
Jurisdiction building and planning department staff shall be encouraged to
attend at least __ hours of green building training a year.
Local governments should
encourage training as needed or required to learn the requirements and encourage
staff to learn more about new resource efficient building practices. Some
training may help staff maintain licenses. You may choose to make continuing
education in green building criteria in their annual review.
Sec. 11.0.
INDEX AND REPORT.
The goals and objectives of the program and their status as outlined in
the Preamble shall be recorded, analyzed and reported to the commission. The
jurisdiction administrator/manager shall be responsible for this indexing and
reporting.
An additional
recommendation is to display the goals and objectives of the program and their
status as outlined in the Preamble in Section 2 and make publicly
available on a public website or library.
Member Comments, 1/16:
- Moved
to section 2.
- Support?
Unanimous
- I
am still concerned about counties that do not have websites.
- Put
into commentary based on discussion at our last meeting
- Add
“or library”
- Support?
Unanimous
Sec. 12.0.
PROGRAM REVIEW.
(a) Staff
review. The jurisdiction shall provide for a review of the program to
determine the need for changes in the program to increase it
effectiveness.
(b) Frequency.
The program shall be subject to review one year after the effective date of
this ordinance and thereafter at a frequency of not more than once per
year.
(c) Purpose.
The purpose of reviewing the program includes but is not limited to updating
program incentives, recommending program or marketing changes to the
jurisdiction, reviewing suggestions made by program participants, and annually
awarding the green building awards of the program.
Sec. 13.0. CONFLICTING REGULATIONS
REPEALED.
Where conflicts occur this ordinance shall supercede. All
regulations that are in conflict with this ordinance, in whole or in part, are
hereby repealed to the extent that they are in conflict.
Member
Comments, 1/16:
- This shall supercede, let local government figure out how.
- Support striking the second sentence? Unanimous
Sec. 14.0. SEVERABILITY.
If any portion of this ordinance is for any reason held
invalid or unconstitutional by any court of competent jurisdiction, such
portion shall be deemed a separate provision and shall not affect the validity
of the remaining portions of the ordinance.
Sec. 15.0. EFFECTIVE DATE.
This ordinance shall take effect on the date on which it is
enacted by the jurisdiction.
Other Member
Comments, 1/16:
- Cite Section 163.04(2) in the Florida Statutes
to support the language on deed restrictions
Appendix A. U.S. Mayors Climate
Protection Agreement as endorsed by the 73rd Annual U.S. Conference of
Mayors meeting, Chicago, 2005 (see
online version of draft for full text)
Member
Comments, 1/16:
- No comments or suggestions were offered
Appendix B. Florida examples of
local green building programs
Member
Comments, 1/16:
- Strike
appendix B altogether
- I
object to striking Appendix B. The
locals want to see who else has done this. It is a service to
include. It will be the first
question local governments ask. It
is an important part of commentary.
It is important to include examples
- Put
examples into the report, but not the ordinance. Will the list will grow as more adopt?
- Put
examples on the public awareness website
- Why is
it a problem to include in the report and not the model? Local governments look for other
examples. This document gives
examples now, but does not need to “keep up” by adding more
- This
is just suggesting what has been done up to now. May want to put in citation for activity
outside of Florida too
- As a
local government we mailed our example out to 100’s of others. It is the first question asked and is
important information
- Support
including in the report, not in the model?
- Re-title
this appendix as “Florida Examples” and direct to links to other examples
on myflorida green building site. Support? Unanimous
Introduction to Green Building
Public Awareness Campaign Plan
At the meeting on November 28, 2007, Sherri
shields with the Florida Solar Energy center (FSEC) offered an overview and
review of the components of the initial draft public awareness campaign plan. The initial draft relied on comments and
suggestions offered by the public and workgroup members at previous
meetings.
The
following is a revised draft plan with the relevant discussion and suggestions
by workgroup members following each section.
Any notes for further clarification and actions are included as bullets
under member discussion with any additional explanatory notes or decisions
indicated in italics and/or in bold.
Public Comment
The
general public was given an opportunity to offer any comments or suggestions
for the members to consider before the workgroup reviewed the draft plan. The following comments and suggestions were
offered by one person:
- The
goals and objectives are not very specific.
- There
are no objectives to target audiences; others are missing.
- The
plan lacks communication to the industry.
- Market
research needs to be more in depth than indicated. Talk more about focus groups.
- Strategies
for each audience are needed.
Training and education should be under tactics.
- There
are no budget totals, and is under funded given the cost of media
buys. Put out an RFP to experienced
median groups.
- You
will need more than four months to implement.
Draft Green Building Public
Awareness Campaign Plan
Focus
Florida’s per-household consumption of electricity is among the
highest in the United States, largely because the State’s hot and humid weather
drives up electricity demand for air-conditioning. Florida builds an average of
160,000 new homes each year, and housing currently totals 7.3 million. Census
Bureau data reveals that Florida will rank third in terms of population in
2010. With these growing numbers, the construction of energy-efficient
buildings alone would significantly reduce Florida’s energy consumption. Energy
efficient improvements to existing homes would have an even greater impact.
“Green”
building programs seek to maximize performance rather than comply with minimum
codes. Beyond-code programs such as these also tend to address the number one
obstacle to energy-efficient homes – quality control of installed energy
components. While it is true that codes impact the largest number of new
buildings, some of the voluntary programs are gaining market share because
consumers and builders are interested in “doing what’s right.”
There clearly is a surge in consumer
appetite for information about energy efficiency. According to the National
Association of Business Journalists, the number of news reports about ‘green
business practices’ more than doubled in the last year, and has grown by almost
800 percent in the last five years in the country's top 10 newspapers.
At the same time, it is generally
recognized that consumers have difficulty:
·
Deciphering what “works” and what “doesn’t work” in terms of
how to implement an energy-efficient strategy for a new home.
·
Figuring out the rate of return on costs for
energy-efficient products and appliances.
·
Understanding in simple terms how their decisions to save
energy add up to overall savings that benefit the community.
o
People do not generally understand ways to conserve water.
How much water normal activities require.
o
People do not understand where their water comes from
Member
Comment, 1/16:
o
Green building is more than just efficiency and
needs to include the water side too. Add
water efficiency wherever you have energy efficiency
o
Can we amend to be resource efficient instead of
energy efficient
o
Prefer to have both
o
Support including “energy, water and
material”? Unanimous
o
Green goes beyond energy efficiency. This program concentrates on energy
efficiency and needs to be more generalized to building.
o
Ultimately emphasis should be on
sustainability. Throughout document
expand to broader spectrum. Support? Unanimous
Goals
Increase
public awareness of energy efficiency strategies.
Increase
public awareness of the benefits of green building practices, which includes
new and remodeled.
Increase
public awareness of the Cost benefit of green building practices and the
understanding of green building rating systems.
Increase
public awareness of how individual decisions to be energy efficient contribute
to overall savings by communities.
Member
Comment, 1/16:
o
Reorder by switching the first and second bullets
o
Including energy, water, etc. – six items commonly used
o
Reword third goal. Support as revised? Unanimous
Objectives
- Determine
the public’s and building community’s awareness level on green buildings and
sustainability
- Define
“green” in consumer-friendly “brand” terminology.
- Define
in simple terms how consumers can adopt energy and water-efficient
strategies.
- Increase
the number of green buildings in Florida by 50% by 2010.
- Increase
consumer awareness of home energy ratings in Florida by 50% by 2010.
- Create
brand recognition of the term “green buildings” and increase market
awareness of brand to 25% by 2010.
Member
Comment, 1/16:
o
Change 50% to 25% of if you talking about the
total number of all buildings. If you
are talking about increasing by 50% above existing number of green buildings
then that may not be much
o
When the consumer wants it then builders will
provide. Public awareness is key.
o
The objectives do not address developers. Need to “coerce” developer and industry to do
it. Amazed at how low the numbers are
for current buildings when Florida should be leading the nation
o
Unless consumer is convinced of the benefit then
the cost difference will keep sales down on green homes.
o
I think it is both homeowner awareness and
offerings by the builder. Consumers need
a choice.
o
Builders are marketing green with more awareness
of global warming
o Add
“sustainability” to the first bullet and “water efficiency” to the second. Support? Unanimous
Audiences
Target audiences:
- Home
buyers
- “First-time,”
or starter-home buyers
- “Move-up”
buyers
- Upscale
or luxury-home buyers
- Homeowners
- Home
builders
- Designers
- Developers
- Realtors®
- Lenders
- Appraisers,
Real Estate Attorneys and other facets of the home-building industry
- Media
- Building
Material Suppliers
- Local
governments
- Elected
officials
- Senior
appointed officials
Member
Comment, 1/16:
·
Add media to the audiences
·
Include respective trade associations for each
group
·
Why distinguish between homebuyers?
·
Different marketing approach for each set of
homebuyers – three different messages
Key Messages
The foundation of any public awareness
campaign is a set of “Key Messages.” These are the core statements that the
campaign repeats over and over to ensure that the public hears and understands
the campaign’s purpose. Key messages are repeated throughout all outreach
efforts.
The green building and energy
efficiency messages conveyed will be informative and expressed in layman’s
terms. It will answer the following:
- What’s
in it for me?
- What’s
in it for Florida?
- What’s
in it for the environment?
- How
does my “small part” contribute to the whole?
How
the messages are conveyed – the words and images that are used – will be
determined as part of the creative process and should be tested with focus
groups to make certain they are effective.
Member
Comment, 1/16:
Market
Research
Market
research should be conducted to determine a baseline of the public’s awareness
of green buildings and energy efficiency strategies and also what motivates
people to participate in green building programs. A post-campaign survey should
be conducted to determine the campaign’s effectiveness.
A
telephone survey is the most appropriate tool to obtain wide representation of
the state of Florida.
Sample
questions may include:
- What does the Energy Star label mean?
- Have you purchased any Energy Star appliances or
products in the last year?
- What does “green” mean to you?
- Are “green” features important in your next home
purchase?
- If so, what “green” features are important?
- How much more would you be willing to pay for a “green”
home?
- Do you know of any tools available to help you learn
about “green” homes in Florida or energy efficiency?
- Do
you know how to determine the energy efficiency of your home?
Opinion
research should also be used to guide development of ideas and messages. During
development of logos, taglines, advertising and messages, focus group
discussions will ensure effectiveness.
Member
Comment, 1/16:
- Are
you trying to determine the level of understanding? Then add products
- Focus
groups? Needs to be a bigger part of research and not just a mention
- Proposing
a phone survey to establish awareness.
Then test potential messages with focus groups.
- Support
moving the last suggestion to strategies?
Unanimous
Strategies
Advertising frequency research shows that it takes people being
exposed to a message multiple times before it becomes effective. And although
the actual number to be effective is debated, it’s clear that at least three
exposures are necessary. In addition, a multi-faceted program is required to
reach multiple audiences.
Advances
in technology have created additional avenues to deliver and receive
information. For example, one-third of home buyers go
online first to look for properties, according to National Association of
Realtors’ 2007 Profile of Home Buyers and Sellers. One-fifth of all buyers
contact a real estate agent first. At least half of all home buyers reported
using a combination of sources to gather information about their upcoming home
purchase – real estate professionals, the Internet, yard signs and print newspaper
advertisements.
Conventional
media – television, radio and print outlets – are still how the majority of the
public gets its information. A multi-faceted strategy of using paid media,
public service announcements and earned media (public relations) will be
employed to reach the largest number of consumers.
Additionally,
direct outreach to consumers via trade shows, festivals and other public events
are a powerful way to raise public awareness.
Podcasts
and blogs have also become a prominent avenue for information delivery and
should be explored as delivery vehicles that may have significant potential.
While
attention to “green” seems more prominent now than ever, it’s a perfect time to
implement a strong public awareness campaign. In order to continue to keep
“green” and energy efficiency strategies in the forefront of people’s minds,
however, an on-going campaign is necessary.
Member
Comment, 1/16:
· Specifically define the strategies for each audience. Support? Unanimous
Outreach, Training and Partnerships
·
Leverage Florida Home Builders Association Sales and
Marketing Council to spread message to home builders
·
Provide training – with continuing education credits – to
Realtors
·
Leverage existing outreach resources at Florida-based
utilities focused on energy efficiency
Member
Comment, 1/16:
o
Strike “realtors” from the second bullet and “Florida-based”
from the third. Need to broaden the
outreach. Support? Unanimous
o
Add the following to the list:
·
Local governments
·
BASF
·
Associations
·
Trade and building schools
Media Plan
Member
Comment, 1/16:
·
Consider hiring outside media expertise
·
Already undertaking this approach
Notable Date
·
Earth Day – April 22, 2008
Print
Advertising
Newspapers
Ads –
daily and weekly (major newspapers)
·
Parade of Homes (multiple locations throughout the state)
Magazines
·
Fine Homebuilding
·
Southern Living
·
Florida Coast Living
·
Florida Trend
·
Trade publications
Internet Ads
Real
estate Web sites
Member
Comment, 1/16:
·
Add Newspaper websites
Broadcast
Broadcast
Television
Cable
Television
Radio
·
30-second Public Service Announcement
·
Interviews with experts
News Releases
·
Notable events, such as a Campaign Kick-off, sent to major
newspapers in Florida
o
Florida Times Union
o
Miami Herald
o
Orlando Sentinel
o
Palm Beach Post
o
Sarasota Herald Tribune
o
South Florida Sun Sentinel
o
St. Petersburg Times
o
Tampa Tribune
Tradeshows
– For Consumers
- Living Green Expo
May 3-4, 2008
St. Petersburg, FL
http://www.pinellaslivinggreenexpo.org/
$100
- Florida Keys Green Living Energy Expo
May 9 - 11, 2008
Marathon, FL 33050
http://www.keysglee.com/html/08_expo/2008expo.htm
- Green Earth Expo 2008
May
15-18, 2008
Orlando,
FL
http://www.globalgreenalliance.com/
$2500
“The World's Largest Sustainable Commerce &
Lifestyle Trade Show Event!”
- Tampa Bay Home Expo (Tropicana Field)
June
6, 7 & 8
A Grand Event is designed
to help you meet your sales goals this summer. Tropicana Field offers the
perfect setting and the St. Petersburg Times is your partner who will deliver
home enthusiasts by the thousands.
- Suburban Orlando Fall Home Show
September
5, 2008 - September 7, 2008
Osceola
Heritage Park Kissimmee, Florida 34744
- 2008 Campus & Community Sustainability Conference
October (Dates TBD)
University of Central
Florida, Orlando
November 2008
Downtown Orlando
Sponsored and organized by
the Orlando Utilities Commission
http://www.floridareexpo.com
– For Builders
- Southeast Builders Conference &
Green Trends Conference and Trade Show
July
30 - August 2, 2008
Orange County Convention
Center
Orlando, Florida
Web Site
http://www.myfloridagreenbuilding.info/
Phase
One – Completed January 1, 2008
Phase
Two – June 20, 2008
- Develop
Florida-specific energy calculation tools
- Showcase
Florida green buildings
- Provide
testimonials of green building owners
- Provide
case studies of high efficiency and green homes and buildings
- Provide
green maintenance and operation practices for building owners
- Develop
database of local and state green ordinances
- Develop
database of financial incentives, including rebates and energy-efficient
mortgages
Measuring Results
The
success of the campaign will be measured by:
- a
post campaign survey of the public’s awareness
- the
increased number of ENERGY STAR homes in Florida
- the
increased number of building energy ratings
- the number of Web site hits
- the number of media impressions generated by the
campaign
- Measuring
against what?
- Post
campaign survey versus pre-campaign survey to indicate rise in awareness
Member
Comment, 1/16:
Budget/Timeline
In the
first year, the campaign plan is for a 4-month period.
Market
Research
Completed telephone surveys will be
collected from a random sample of sufficient (~500 – 700) Florida residents to
achieve a 5% margin of error.
Estimated Completion Time: 8 weeks
Cost: $ 14,000 – $28,000
Member
Comment, 1/16:
- How
and who will prioritize the various methods?
Broadcast
Advertising
Target: primary-Adults 25-54;
secondary-Adults 18+
Tier I TV Markets:
·
Tampa/St Pete/Sarasota (DMA*
rank #13)
·
Miami/Ft Lauderdale (DMA rank
#16)
·
Orlando/Daytona/Melbourne (DMA
rank #19)
·
West Palm Bch/Ft Pierce (DMA
rank #38)
·
Jacksonville (DMA rank #48)
·
Ft Myers/Naples (DMA rank #63)
Tier II TV Markets:
·
Pensacola/Mobile (DMA rank
#61)
·
Tallahassee/Thomasville (DMA
rank #108)
·
Panama City (DMA rank #154)
·
Gainesville (DMA rank #162)
(TV & Local Cable) Proposed schedule
·
Mar 10 - 2 weeks paid
·
Mar 24 - 2 weeks PSA**
·
Apr 7 - 2 weeks paid
·
Apr 21 - 3 weeks PSA
·
May 26 - 2 weeks paid
·
Jun 9 - 3 weeks PSA
·
Jun 30 - 2 weeks paid
·
Jul 14 - 2 weeks PSA
The political window starts
July 26 and goes thru Nov 4. Network TV will be very expensive – use Cable
and Radio during this period.
For the Jul 28 - 11/2 flight (using hiatus weeks to stretch
the budget)
Radio - look
at Traffic Pulse and Total Traffic radio networks. These two networks
seem to have the top stations in most of the Florida markets (plus they're very
good at running PSA's when there is unsold inventory available).
Cable - concentrate
on higher rated networks (the cable news programming may get hit with political
advertising also which will push up those rates), concentrating on HGTV, ESPN
and networks with first run Prime (TNT, TBS, Bravo, FX)
·
The cost to buy 8 weeks
of Tier I television at a minimum of 150 GRPs***/wk = $1,240,000
·
The cost to buy 8 weeks of
Tier II television at a minimum of 150 GRPs/wk = $318,000
·
The cost to buy 8-12
weeks on both Radio Network weeks in the Tier I markets =
$300,000
·
The cost to buy 8-12 weeks of
Cable in the Tier I markets = $240,000
*DMA
(Designated Market Area)
** PSA
(Public Service Announcement)
*** GRP (Gross Rating Point) is the sum of ratings achieved by
a specific media vehicle or schedule. It represents the percentage of the target
audience reached by an advertisement. If the advertisement appears more than
once, the GRP figure represents the sum of each individual GRP. In the case of
a TV advertisement that is aired 5 times reaching 50% of the target audience,
it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.
Options for Production of a 30-second TV Spot
- Low Budget - $3,000 - $8,000
Includes: Graphics, animation, stock and existing footage, and voiceover
artist.
- Middle Budget - $15,000 - $18,000
Includes: Graphics, animation, 1 day on-location video shoot filmed in
High Definition 1080i, 2 cameras, lighting, audio, with makeup.
- High Budget - $27,000 - $56,000
Includes: Graphics, animation, 1 day on-location video shoot, 1 day in
studio video shoot on green screen or existing in warehouse production set
filmed in High Definition 1080i, 2 cameras, lighting, audio, with makeup.
Variables: Complexity of the animation, number of crew necessary,
number of hours for special effects, editing and post production.
Prices include: Research,
Preproduction Planning, Storyboarding, and Scriptwriting.
Print Advertising
Newspapers
Ads –
daily and weekly (major newspapers)
·
Parade of Homes (multiple locations throughout the state)
Magazines
·
Southern Living
·
Florida Trend
·
Florida Coast Living
·
Fine Homebuilding
|
Name
|
Description
|
Circulation
|
Cost Per Insertion (X4)
|
|
|
|
|
|
|
Southern Living Magazine
|
Full page 4-color ad
|
(FL)
260,000
|
$29,500
|
|
|
1/2 page 4-color ad
|
|
$16,900
|
|
Florida Trend
|
Full page 4-color ad
|
56,000
|
$11,070
|
|
|
1/2 page vertical 4-color ad
|
|
$8,820
|
|
Florida Coast Living
|
Full page 4-color ad
|
200,000
|
$1,605
|
|
|
1/2 page vertical
4-color ad
|
|
$955
|
|
Fine Homebuilding
|
Full page 4-color ad
|
315,000
|
$21,340
|
|
|
1/2 page 4-color ad
|
|
$12,380
|
|
|
|
|
|
Member
Comment, 1/16:
·
None offered
Public Comments
Members of the public were invited
to offer their perspectives on both the draft model ordinance and public
awareness plan as discussed and revised by the workgroup. No one from the public offered additional
comments or suggestions for consideration.
Motion to adopt model ordinance and
public awareness as recommendations to send to the building commission
Unanimous 10-0
Adoption of Model
Ordinance and Public Awareness Campaign Plan
Without further discussion, workgroup members offered and
seconded a motion to adopt the model ordinance and public awareness campaign
drafts as presented and revised during discussion today as recommendations to
be sent to the Florida Building Code Commission for their consideration. The motion passed unanimously, 10-0.
Following the adoption of the revised model ordinance and
public awareness campaign plan, the workgroup members offered and approved a
motion to adjourn their final meeting at 1:40 PM.
APPENDIX A:
FLORIDA BUILDING COMMISSION
GREEN BUILDING WORKGROUP
LOCAL
GOVERNMENT ORDINANCES AND PUBLIC AWARENESS
January 16, 2008—Orlando, Florida 32819
DoubleTree Hotel; Orlando; 5780 Major Boulevard; 407-351-1000
Meeting Objectives
ü
To Approve Regular Procedural Topics (Agenda and
Meeting Report)
ü
To Review Compiled Written Public Comments
ü
To Review, Discuss and Adopt Recommendations
Regarding a Model Efficiency Ordinance for Residential Development
ü
To Review, Discuss and Adopt Recommendations
Regarding a Public Awareness Campaign that Promotes Energy Efficiency and the
Benefits of Building Green
ü
To Consider Public Comment
ü
To Adopt Package of Recommendations for
Submittal to Commission
All Agenda Times—Including Public Comment
and Adjournment—Are Subject to Change
Meeting Agenda
9:00 Welcome and Opening
9:05 Agenda Review and Approval
9:10 Approval of November 28, 2007
Facilitator’s Summary Report
9:15 Overview of Compiled Written Comments
9:30 Review, Discussion and Adoption of Model Ordinance
10:30 Break
10:45 Review,
Discussion, and Adoption of Model Ordinance—Continued
12:00 Lunch
1:00 Review, Discussion and Adoption of
Strategies for a Public Awareness Campaign
2:45 General Public Comment
2:30 Adoption
of Package of Recommendations for Submittal to Commission
2:50 Next
Steps and Delivery Schedule
3:00 Adjourn
Contact Information: Jeff Blair;
850.644.6320; jblair@mailer.fsu.edu;
http://consenus.fsu.edu
Project Webpage: http://consensus.fsu.edu/FBC/GBW.html
Green Building Workgroup Members
Representation Member
Florida
Building Commission Dale
Greiner
Florida Energy Commission Rob
Vickers
Building Officials Association of
Florida Jim
Schock
Florida Energy Office (DEP) Michael
Ohlsen
Florida Home Builders Association Bob
Sisum
Association of Counties Shannon
Staub
League of Cities Jeff
Allebach
Florida Solar Energy Center Rob
Vieira
My Safe
Florida Home/Department of Financial Services Yvonne
Gsteiger
Water
Management Districts Linda
Burnette
Local
Government Paul
Radauskas
Legal Thomas
Ankersen
Florida
Solar Energy Research and Education Foundation Colleen
Kettles
Meeting Schedule
Meeting II October
31, 2007 Gainesville
Meeting
III November
28, 2007 West
Palm Beach
Meeting IV January
16, 2008 Orlando
GREEN BUILDING WORKGROUP PROCEDURAL GUIDELINES
PARTICIPANTS’ ROLE
ü
The Workgroup process is an opportunity to
explore possibilities. Offering or exploring an idea does not necessarily imply
support for it.
ü
Listen to understand. Seek a shared
understanding even if you don’t agree.
ü
Be focused and concise—balance participation
& minimize repetition. Share the airtime.
ü
Look to the facilitator(s) to be recognized.
Please raise your hand to speak.
ü
Speak one person at a time. Please don’t
interrupt each other.
ü
Focus on issues, not personalities. Avoid
stereotyping or personal attacks.
ü
To the extent possible, offer options to address
other’s concerns, as well as your own.
ü
Represent and communicate with member’s
constituent group(s).
FACILITATORS’ ROLE
ü
Design and facilitate a participatory task force
process.
ü
Assist participants to stay focused and on task.
ü
Assure that participants follow ground rules.
ü
Prepare agenda packets and provide meeting
summary reports.
GUIDELINES FOR BRAINSTORMING
ü
Speak when recognized by the Facilitator(s).
ü
Offer one idea per person without explanation.
ü
No comments, criticism, or discussion of other's
ideas.
ü
Listen respectively to other's ideas and
opinions.
ü
Seek understanding and not agreement at this
point in the discussion.
THE NAME STACKING PROCESS
ü
Determines the speaking order.
ü
Participants raises hand to speak.
Facilitator(s) will call on participants in turn.
ü
Facilitator(s) may interrupt the stack (change
the speaking order) in order to promote discussion on a specific issue or, to
balance participation and allow those who have not spoken on a issue an
opportunity to do so before others on the list who have already spoken on the
issue.
ACCEPTABILITY RANKING SCALE
During the meetings, members will be asked to develop and
rank options, and following
discussions and refinements, may be asked to do additional
rankings of the options if requested by members and staff. Please be prepared
to offer specific refinements or changes to address your reservations The
following scale will be utilized for the ranking exercises:
|
Acceptability
Ranking
Scale
|
4 = acceptable, I
agree
|
3 = acceptable, I agree with minor reservations
|
2 = not acceptable, I
don’t agree unless major reservations
addressed
|
1 = not acceptable
|
GREEN BUILDING
WORKGROUP
CONSENSUS AND
DECISION-MAKING PROCESS
The Green Building Workgroup (Workgroup) will seek consensus
decisions on its recommendations to the Florida
Building Commission. General
consensus is a participatory process whereby, on matters of substance, the
members strive for agreements which all of the members can accept, support,
live with or agree not to oppose. In
instances where, after vigorously exploring possible ways to enhance the
members’ support for the final decision on a recommendation, and the Workgroup
finds that 100% acceptance or support is not achievable, final decisions will
require at least 75% favorable vote of all members present and voting. This super majority decision rule underscores
the importance of actively developing consensus throughout the process on
substantive issues with the participation of all members and which all can live
with. In instances where the Workgroup
finds that even 75% acceptance or support is not achievable, publication of
recommendations will include documentation of the differences and the options
that were considered for which there is more than 50% support from the
Workgroup. In order to conduct formal business, the Workgroup will require a
quorum of its appointed members. Eight
(8) of Fourteen (14) members must be present to constitute a quorum.
The Workgroup will develop its recommendations using
consensus-building techniques with the assistance of the facilitators. Techniques such as brainstorming, ranking and
prioritizing approaches will be utilized.
Where differences exist that prevent the Workgroup from reaching a final
consensus decision (i.e. with support of at least 75% of the members) on a
recommendation, the Workgroup will outline the differences in its
documentation.
The Workgroup’s consensus process will be conducted as an
open process consistent with applicable law.
Workgroup members, staff, and facilitators will be the only participants
seated at the table. Only Workgroup members may participate in discussions and
vote on proposals and recommendations. The facilitators, or a Workgroup member
through the facilitators, may request specific clarification from a member of
the public in order to assist the Workgroup in understanding an issue.
Observers/members of the public are welcome to speak during the public comment
period provided at each meeting, and all comments submitted on the public
comment forms provided in the agenda packets will be included in the
facilitators’ summary reports. The time allocated for an individual to offer a
public comment may be limited to no more than five-minutes (5), depending on
the number of individuals wishing to address the Workgroup.
Facilitators will work with FSEC and DCA staff and Workgroup
members to design agendas that will be both efficient and effective. The FSEC staff will help the Workgroup with
information and meeting logistics.
To enhance the possibility of constructive discussions as
members educate themselves on the issues and engage in consensus-building,
members agree to refrain from public statements that may prejudge the outcome
of the Workgroup’s consensus process. In
discussing the Workgroup process with the media, members agree to be careful to
present only their own views and not the views or statements of other
participants. In addition, in order to provide balance to the Workgroup
process, members agree to represent and consult with their stakeholder interest
groups.
GREEN BUILDING
WORKGROUP
OVERVIEW OF PROJECT SCOPE
Develop a Model
Energy Efficiency Ordinance for Residential Development.
The Green Building Workgroup will work with FSEC to develop
recommendations for a model efficiency ordinance for residential development.
FSEC will provide additional research and support by identifying and soliciting
input from local governments and other organizations with current and
developing initiatives for energy conservation, green building and
sustainable development, including but not limited to,
energy and water conservation and
hurricane resistant buildings and communities.
Commission Workplan Task
Report to 2008 Legislature 2/08
Develop and Implement
a Public Awareness Campaign that Promotes Energy Efficiency and the Benefits of
Building Green.
The Green Building Workgroup will work with FSEC to develop
recommendations for
developing and implementing a public awareness campaign that
promotes energy efficiency and the benefits of building green and implement the
components deemed feasible within the funds
available through this contract. The public awareness
campaign shall include website, trade
show, print media and television strategies. FSEC will
provide additional research and support by identifying strategies for using
print advertising, press releases, and television advertising to promote voluntary
utilization of energy efficiency and green building practices and to present
recommendations to the Commission at the December 2007 meeting for approval.
The campaign shall focus on the benefits of promoting energy efficiency to the
purchasers of new homes, the various green building ratings and labels
available, and the promotion of various energy-efficient products through
existing trade shows.
Commission Workplan
Task
24. Develop and implement public awareness
campaign on energy efficiency and benefits
of Green Buildings
Phase II of
campaign launched 2/08
Legislation
This section of the legislation
relevant to the Commission’s Green Building tasks are provided for informational
purposes.
SB 2802 Enrolled 2007 Legislature
Section 48. (1) The Florida
Building Commission shall convene a workgroup comprised of representatives from
the Florida Energy Commission, the Department of Community Affairs, the
Building Officials Association of Florida, the Florida Energy Office, the
Florida Home Builders Association, the Association of Counties, the League of
Cities, and other stakeholders to develop a model residential energy efficiency
ordinance that provides incentives to meet energy efficiency standards. The
commission must report back to the Legislature with a developed ordinance by
March 1, 2008.
(3) The Florida Building Commission, in
consultation with the Florida Solar Energy Center, the Florida Energy
Commission, the Florida Energy Office, the United States Department of Energy,
and the Florida Home Builders Association, shall develop and implement a public
awareness campaign that promotes energy efficiency and the benefits of building
green by January 1,2008. The campaign shall include enhancement of an existing
web site from which all citizens can obtain information pertaining to green
building practices, calculate anticipated savings from use of those options, as
well as learn about energy efficiency strategies that may be used in their
existing home or when building a home. The campaign shall focus on the benefits
of promoting energy efficiency to the purchasers of new homes, the various
green building ratings available, and the promotion of various energy-efficient
products through existing trade shows. The campaign shall also include
strategies for utilizing print advertising, press releases, and television
advertising to promote voluntary utilization of green building practices.
